Agenda item

Recommendation from the Overview and Scrutiny Committee meeting held on 23 March 2016 in respect of Sponsorship of Roundabouts

Decision:

RESOLVED that the contract for advertising on roundabouts with Marketing Force Ltd. be supported on the basis of a four year contract, with a two year break clause where the contract could be reviewed or cancelled.

Minutes:

(Link to Council Priorities: P1, P2, P3)

 

The Leader of the Council introduced the report and informed the Cabinet that at its meeting on 23 March 2016, the Overview and Scrutiny Committee had considered a report in respect of Sponsorship of Roundabouts.

 

Having discussed the report in detail, the Overview and Scrutiny Committee had proposed that the operation of the contract for advertising on roundabouts with Marketing Force Ltd be reconsidered with the possibility of its cancellation in light of the concerns of Members and residents together with the impact on the environment in the Borough.

 

The Leader acknowledged that this was a contentious issue amongst Members and whilst he could see the positives on both sides, he had asked the Strategic Director to see if there was a compromise available.  The Cabinet noted that should the Council withdraw from the contract, a significant penalty would be incurred.

 

Following negotiations with Marketing Force Ltd., the Leader advised that a compromise had been reached which he considered should be supported.  Instead of a five year contract, the negotiations had secured a contract for four years with a two year break clause where the contract could be reviewed or cancelled.

 

The Cabinet supported this approach and accordingly

 

RESOLVED that the contract for advertising on roundabouts with Marketing Force Ltd. be supported on the basis of a four year contract, with a two year break clause where the contract could be reviewed or cancelled.

Supporting documents: